Friday, February 20, 2009

The Future Of Service?

My friends,

Are you tired of human interaction?  Do you want to avoid talking to a waiter when you get a drink?  Then what you need is a wine dispenser in your local tavern or restaurant.  Just swipe your "prepaid, debit-style, smart card" and this beauty will fill your glass with your choice of, well, whatever is in the machine.

This remarkable apparatus was designed to "maximize portions and profits per bottle."  Any right-thinking publican will see how eliminating those mis-pouring employees can only help the bottom line, and after all, isn't that what their loyal customers are looking to do too? They're already used to getting money out of the wall. They have the opportunity to scan and pack their own groceries. Why should they want to be waited on?  If those waiters want to make a living, they should retrain as vending machine technicians.

The manufacturer claims to have "revolutionized the wine industry by bringing wine hospitality to the next level and to new and unexpected business environments."  I now expect to see a wine dispenser at the laundromat, next to the miniature boxes of soap.  In fact, I'm really looking forward to it.  Laundry day will be so much more pleasant.

I assume that humans or trained monkeys are still needed to open and install new bottles in the dispenser at this point.  Maybe that job will be done automatically by Wine Dispenser Mark II, which will also clean the empty glass after the monkey snatches it from your hand and shows you the door.

On the other hand, if you believe that a social environment with the enjoyment of wine and food is by humans, for humans, this is going in the wrong direction.  Nothing says hospitality like self-service, or maybe self-service says "nothing like hospitality."

Monday, February 9, 2009

Snark and Run

I was so annoyed by this article saying that wine is an unnecessary luxury that I had to object strenuously. Luxury, my eye. When the economy is weak, we need to watch more carefully for value, not just give up.

However, I must apologize for maligning the Puritans. With further research, I found that that their objection was to drunkenness rather than to drink, and indeed
there was more beer than water loaded aboard the Mayflower.

Any further insults will be reserved for prohibitionists, separatists and the self-righteous.